Gold Alliance Review

Last Updated on March 11, 2023 by George

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One of the leading companies in the precious metal investment sector is undoubtedly Gold Alliance. The business has developed over the past 20 years to become well-known among those wishing to invest in precious metal IRAs.

Customers can choose Equity Trust Company, Preferred Trust Company, and GoldStar Trust Company as their IRA custodians through the company. These custodial businesses are made to accommodate various client requirements.

To give customers a safe place to store their gold deposits, Gold Alliance has also hired Delaware Depository, one of the most well-known storage firms.

The company has a wide selection of coins and bars in various weights. However, the corporate website does not list the prices for these goods. Customers can contact agents through its toll-free number to have access to this information.

The company’s most significant selling factors are excellent customer service and educational content to enlighten potential customers on precious metal investment topics.

Before we begin this evaluation:

We are aware of the difficulty in choosing a business you can entrust with your hard-earned savings. To offer you as much data as we can so that you can make the best decision, we produce informative and practical material.

To make comparing and selecting the company most suited to your needs as simple as possible, we’ve compiled a list of our highest-rated investment firms.

A group of precious metal experts with a combined experience of 85 years created Gold Alliance in 2002.

This company stands out from most investment firms since it only trades in Gold and other precious metals, as opposed to most investment firms that also offer stocks and mutual funds.

Platinum, Gold, and silver are just a few precious metals that the Reno, Nevada-based business sells. Customers can also select IRA-eligible product kinds, limited vintage, and common bullion.

Products available under IRA-eligible include popular coins such as the Silver Canadian Maple Leaf, Gold American Eagle, Platinum Canadian Maple Leaf, Silver American Eagle, and Gold Canadian Maple Leaf.

When Gold Alliance was first established, it aimed to assist consumers in avoiding market volatility and governmental intrusions that come with alternative investing options. The creators aimed to give customers the safety and opportunities of owning precious metals.

According to the organization, one of the best methods to diversify your portfolio without relying on Wall Street and banks is to invest in precious metals.

The business uses in-house financial studies to offer clients predictions, insights, and investment advice tailored to their needs.

Gold Alliance Reviews

Customer service is one of Gold Alliance’s strengths, as was previously said. The company has a 4.96/5 rating from over 160 reviews, a 4.85/5 rating from Google, and a 4.92/5 rating from Proud Member, according to BBB.

A recent TrustLink review referred to Gold Alliance as informed, instructive, and courteous.

After watching a video of one of the salespeople discussing the advantages of using real money instead of fiat currency, the customer decided to engage with the business.

The consumer continues to describe the procedures she was guided through and how the employees assisted her throughout the review. It’s safe to state that Gold Alliance is a respectable company for investing in precious metals based on internet reviews that have been made on a variety of platforms.

Management Team

A group of seasoned consultants in the precious metal investing sector lead Gold Alliance. The group was formed out of a shared aim to assist clients in achieving financial freedom.

Some of the company’s brains are listed below:

Joseph Sherman – CEO/Partner

Having come from a poor background, Joseph saw the value of diversifying and safeguarding a retirement fund.

He is now committed to assisting clients in protecting their retirement assets and maximizing performance by diversifying them beyond conventional institutions and Wall Street.

Along with serving his clients, Joseph Sherman has also assisted the general public by writing articles and giving speeches. He has worked in the financial services, commodity trading, and private education sectors for over 20 years.

The Industry Council for Tangible Assets and the National Ethics have both accepted Joseph’s services as clients. He is still committed to helping senior Americans with their finances.

Joseph is a University of Tel Aviv alumnus who received the highest accolades upon graduation. He loves football dearly and likes to take long walks with his family.

Kevin Troy – SR. Portfolio Manager/ Partner

Beginning at JP Morgan Chase and later moving into the real estate loan industry, Kevin Troy has had a fantastic career. The catastrophe, however, reawakened his ambition to assist Americans in safeguarding their investments.

His transition from real estate to precious metals was highlighted by this. Troy has devoted the last 15 years of his life to assisting thousands of people in safeguarding, maintaining, and diversifying their financial holdings.

Kevin Troy is a San Diego State University alumnus who graduated with honors in marketing. He and his family currently reside in Los Angeles. Along with playing basketball and soccer, he participates in community events and has an active lifestyle.

Fred Abadi – SR. Portfolio Manager/Partner

As a leader of company operations at the start of his career, Fred improved manufacturing and customer service for various sectors. Abadi increased income by 40% while working with Global VR by using excellent customer service strategies.

His ambition to establish a close relationship with his clientele spurred his interest in the precious metals market. Fred has been in the business for more than 15 years.

He currently attempts to provide his clients with high-quality care by creating tailored plans to assist each client in diversifying their holdings. The California State University alumnus likes to go trekking when he’s not at his desk.

Along with helping them find new homes, he and his family also foster rescue dogs.

Custodians and Storage

As previously mentioned, Gold Alliance has partnered with three IRA custodians to assist with service delivery.

These associates consist of:

Preferred Trust Company

Since its establishment in 2007, this business has grown to become one of the top IRA custodians in the nation. Preferred Trust has established a reputation for providing top-notch client care and all-inclusive costs.

Equity Trust Company

With over thirty years of experience, this IRA custodian is among the most established in the nation. The business operates in all 50 states and has a $25 billion portfolio.

GoldStar Trust Company

This is also among the most well-liked IRA custodians in the country. In all 50 states, it oversees more than 37,500 self-directed IRAs.

As its preferred repository for precious metals that have been approved for IRAs, Delaware Depository in Wilmington has collaborated with Gold Alliance. More than 72,000 square feet of class 3 vaults and cutting-edge security measures can be found at this building.

One of the oldest insurance businesses, Lloyds of London, provides complete protection for the business. Customers at Delaware Depository have a choice between segregated and non-segregated storage alternatives.

What is a Gold IRA?

A precious metal IRA is another name for a gold IRA. This phrase refers to a particular kind of self-directed individual retirement account that allows its owner to purchase Gold and silver.

As long as they comply with certain conditions, you are permitted to hold Gold, silver, and other precious metals in a Gold IRA account in various forms.

This account gives you all the advantages of a Traditional or Roth IRA.

One of the best methods to invest for retirement without being concerned about market volatility or governmental interference is with a gold IRA.

With the benefits and drawbacks of Traditional and Roth IRAs, you can open a gold IRA account with pre-tax or post-tax funds.

But the Gold IRA has one advantage over other IRAs: unlike standard IRAs, which only let you invest in stocks, bonds, and other paper assets, the Gold IRA enables you to purchase actual precious metals.

Your investment is protected and diversified thanks to this diversity.

How To Create a Gold IRA

Your investing alternatives are constrained by regular custodians like banks and other financial institutions, which reduces your ability to include precious metals in your portfolio.

You can diversify your investment by dealing with a specialized business like Gold Alliance. You can create a Gold IRA by following the steps listed below.

Create an Account

Create a self-directed IRA using the help of a qualified IRA custodian. They assist you in fulfilling all the conditions necessary to facilitate opening and maintaining the IRA.

Invest in the Account

You need to wait three days after the account is opened before you may fund the self-directed IRA. You can quickly transfer money from an existing IRA, 401K, or other retirement accounts to the new one.

Decide Which Precious Metals to Use

You can now purchase actual precious metals to safeguard and improve the performance of your investment portfolio.

The best aspect is that senior portfolio managers are available to you for any questions you may have. To speed up the procedure, the organization also offers a specialist to assist in putting the documentation together.

Is a Gold IRA Right for You?

According to statistics, a gold IRA is a fantastic strategy to safeguard your money. Some individuals would question whether this is the best course of action, and here are a few ways a Gold IRA always worries.

Market Correction

Most Americans place equities and bonds in their IRAs and retirement accounts. However, most investors ultimately worry about how a market correction may affect their funds. On the other side, a Gold IRA can give you comfort.

This is primarily because actual Gold and precious metals are less susceptible to fluctuations in the market. Gold has a history of protecting investors’ money from economic setbacks like collapsing stock prices.

Effects on Savings for Retirement

Even when you’ve been putting money down for years to protect your retirement, inflation can quickly reduce the purchasing power of your savings. Investing in a Gold IRA can safeguard your assets from inflation’s consequences.

This is mainly because there is no fixed exchange rate for the price of Gold, and the cost of Gold rises in tandem with inflation.

Why Gold IRA May Be Right for You

A Gold IRA gives the opportunity for development in addition to safety. For example, a portfolio of investments with a 30% allocation to precious metals and a 70% allocation to stocks generates a 60% gain in fewer than 20 years.

This IRA is a valuable tool for portfolio diversification as well.

Gold IRA: Benefits

Everyone agrees that using precious metals to diversify and safeguard your investment is a good idea.

Here are some advantages of acquiring a Gold IRA:

Gold and Silver are Uncorrelated to the Stock Market

The status of the stock market affects the ordinary IRA. It’s essential to remember that the stock market moves frequently, and it may take some time for it to rebound after a crash.

It might take three years for a minor downturn, and for a severe fall, it might take twenty-five. Contrarily, precious metals like Gold, silver, and others are unaffected by changes in the stock market.

The data also reveals that precious metal prices typically increase in response to a decline in stock prices. Using a Gold IRA to diversify your wealth makes sense since Gold and silver can withstand stock market disasters, and you can guarantee a secure future in this way.

Protects Your Financial Future

The inflation rate has no impact on the cost of Gold and silver; if anything, the cost of Gold and other precious metals increases in response to rising inflation. This means that even after 20 years, your savings will still have some purchasing power.

Precious Metals Outperform the Dollar in Purchasing Power

The value of the American dollar has changed over time depending on a number of variables. These changes, however, have little impact on the price of precious metals.

Investing in a Gold IRA is among the finest strategies to stave off the American dollar’s declining purchasing value.

Gold Alliance Products

It is advised to do extensive research on IRA-eligible metals before making a precious metals investment. Gold Alliance customers can choose from various different-weight gold and silver coins and bars that are IRA-eligible.

The most preferred choices are:

  • Gold American Eagle- one-ounce, ½ ounce, or ¼ ounce
  • Gold bars – one ounce or 10 ounce
  • Silver American Eagle
  • Silver Round Shine
  • Silver Canadian Maple Leaf
  • Silver bars – 10 and 100 ounces
  • Platinum British Britannia
  • One-ounce Platinum bar
  • Credit Suisse one-ounce bar
  • American Buffalo
  • Gold Australian Striped Marlin

Additionally, the business provides a selection of fine gold and silver coins. The sole drawback is that they need to list prices on their website. Only a toll-free number that links you to a representative will provide you access to this data

How to Buy Gold With Your 401K

As previously said, you can transfer money from existing IRAs or 401k accounts to your new Gold IRA once you’ve opened it, and you can use that money to buy Gold.

Here are some instructions on how to purchase Gold using your 401(k).

Open a Self-Directed IRA

Owners of most 401k accounts can invest in bonds and stocks that are traded publicly. You can, however, support the money directed to a self-directed IRA.

A team of professionals from Gold Alliance will work with you to better understand how a Gold IRA functions and will give you a list of precious metals to choose from.

Fund Your Account

A Gold Alliance representative will assist you in moving money from your 401(k) to the self-directed IRA’s custodian account once you have opened an account with them.

Select Precious Metals Approved for IRA Investment

The only thing left to do is add precious metals after the IRA is entirely functional. You can choose gold and silver coins and bars from Gold Alliance to help you achieve your financial objectives.

The company additionally connects you with an authorized and covered insurance depository to secure your metals.


“They were present for each phase of the process, which included a few. I just started purchasing precious metals. They aided in my comprehension of everything that was required. I wish I had more information today about how much the metals cost. I should have requested a price sheet to be aware of the costs because one would have been useful for me. That’s all my fault. Other than that, I was happy with the procedure.”

– Steve G on BBB

“My husband warned me for a while that we should diversify our investments because our savings and IRAs were vulnerable to impending market shocks. With the assistance of Kevin Troy and Joseph Sherman at Gold Alliance, he soon converted a significant portion of his IRA into Gold and silver. I “plunged” after watching videos comparing “real” money against fiat money. I got in touch with Kevin and transferred my money to a precious metals account. He was quite helpful in outlining the tax benefits offered in Gold and silver IRA accounts for me. Later, Joseph provided additional information to assuage my concerns. Knowing that part of our assets is safe and not vulnerable to confiscation, as may be the case at a bank, makes me feel quite good about my choice.”

-Victor D. on TrustLink

Frequently Asked Questions

Can my financial advisor help me purchase gold?

No, a financial counselor can only offer or sell paper assets under a license.

Silver and gold price volatility

Everything fluctuates in price, but precious metals are often much less volatile than paper financial assets.

Any currency tends to move in the opposite way from Gold and silver, and Gold and silver appreciate as a currency declines in value.

How can I tell if a coin is genuine?

Globally famous government mints are partners with Gold Alliance. The government guarantees the weight and originality of these mints. The fact that Gold Alliance offers replacements without asking any questions is its best feature.

How are metals transported?

The organization works with reputable and reliable delivery services like FedEx and USPS to deliver precious metals. A signature is required before delivery for certain services.

Depending on where you reside, the delivery may take up to 10 days after the payment has cleared.

Pros and Cons

For new investors wishing to enter the lucrative Gold IRA sector, Gold Alliance is regarded as one of the best companies. The business, however, has both advantages and disadvantages.


  • Has worked with three IRA custodians, including a Preferred Trust Company, a GoldStar Trust Company, and an Equity Trust Company, to offer clients a variety of possibilities.
  • Provides alternatives for segregated or non-segregated storage
  • Discreet storage


  • High prices for rare coins
  • Needs metal pricing information on their website.
  • Customers cannot buy precious metals online.

Final Thoughts – Gold Alliance Review

Undoubtedly, one of the most intelligent decisions you can make for retirement is investing in a gold IRA. You can invest in precious metals resistant to market fluctuations and governmental interference.

Additionally, regardless of the inflation rate in effect, this investment aids in the preservation of your purchasing power. For the best experience, think about working with a reputable form like Gold Alliance.

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